Ryder – ‘That’s Ryder’

Once in a while our own robot David Della Santa gets to let his servos loose and crank some electro out.  Ryder and Grey SF, apparently fans of the genre, booted the bot to unleashed his laptop crunch, 8 bit distortion and dirty synths to create this electro track for their national ‘That’s Ryder” campaign.  Brian Lagerhausen, Beast Editorial, and David worked together to edit and cut track and film.  The result is a perfect mash up of beat and frame.

Agency: Grey
Client: Ryder