Brita – ‘All Water’

DDB approached Volume music for a piano piece that was ‘light and clear, flowing and perfect.’ We constructed the composition using classical techniques, but utilized a more modern form of arrangement. Using a pastoral approach to the piece we emphasized the branding and the logo without the more traditional ‘Hitting the Peak.’ Notice how the arrangement gets increasingly sparse throughout the spot – an interesting approach to tension and release.

Client: DDB
Music: Volume

  • DDB