Volume composed three songs for this Merkley+Partners Breville campaign. These were an early version of ‘make it sound real’ idea that seem to be everywhere now. The songs focus on emotional joy and sentiment, rather then a coffee jingle (which as heavy users we would love to do – please call). Volume’s writers come from the world of creative music so we love these types of gigs! It feels like making a record. The result are tracks that are fresh and filled with hooks. Using a modern twist on the soft sell we engage the viewer without hitting them over the head with ‘message.’
This song was picked up by Breville Worldwide and enjoyed global broadcast.
Agency: Merkley + Partners